Alexandra A. Cogswell
Designer. Creator. Writer. Photographer. Explorer.
For me, design is a form of subtle communication. Subliminal Manipulation. It creeps out from under the bed at night and changes the way the world is seen, From packaging, to advertising, to a logo that’s recognizable on a billboard a mile away, designers harness a great deal of power that very few people ever come to recognize. The power designers wield isn’t about force, it’s about coercion. Like magic, we wave our cursors for just a second, and we can make even the most stubborn of people donate to non-profits, or purchase a certain type of sports drink. I am a designer so that I can use this power to make the world a better place. Designers yield enormous amounts of influence, and it is up to us to improve our world, subtly, quietly and while no one is looking.
Let’s make something beautiful together.