Le Macaron French Pastries Franchise Report
Le Macaron French Pastries is a cafe-concept that focuses on selling tiny french desserts, coffee, ice cream, etc. I was tasked with creating a franchise report that captured a delicate, yet sturdy feel so that a person interested in buying the business would understand that while the cookies are small and delicate, the business is grounded and sturdy.
In the franchise report, I used a lot of very light and dainty pictures complimented by very rigid (but graceful) grid systems. The pastel gray and pink coupled with the dark pink created a beautiful juxtaposition of color that allowed for an excellent contrast.