Flirty Girl Lash Studio Brand Development
Flirty Girl Lash Studio is a franchise concept that does eyelash extensions, microblading, and more. I was given the responsibility of creating all of their promotional materials (website, franchise report, presentation) plus a new logo, while staying within the constraints of their brand standards.
I was asked to create a logo for Flirty Girl after they received a cease-and-desist letter for their old logo because of the resemblance it bared to another brand. Sticking to their general brand standards, I created the following logo in both horizontal and vertical layouts.
Next is the franchise report. I stuck with their basic look and feel that I had gathered from all their consumer materials and proceeded to figure out the best way to lay out the text alongside the beautiful and elegant imagery.
Creating a layout that is aesthetically pleasing, has a lot of text, and still is able to incorporate images and design elements is the biggest challenge in creating a franchise report.
The final portion of development is the one pager. Shown both to broker and prospects, the idea behind the one pager is to highlight aspects of the business on a single page of paper (front and back), and give the reader the best idea of the business they can get by just looking at a single sheet of paper.