Crawlspace Medic Brand Development
Crawlspace Medic is a concept that specializes in cleaning and protecting the underneaths of peoples’ homes. I was in charge of creating all their franchise marketing collateral, including a website, franchise report, and presentation.
I was constrained by their brand colors and brand fonts, but other than that, I was allowed a lot of free rein in terms of design elements and layout.
Beginning with the website, I really wanted to keep up a pretty defined grid system as well as not allow the bold gray and orange combo become overwhelming. Balancing it with a fair amount of white space allowed me to do that.
Next is the franchise report. The idea here is to create a space for a lot of information while remaining aesthetically pleasing. Lots of white space, and on-brand headers as well as varying images and layouts.